Fill 3.5-inch starter pots with a soil mixture made up of 3 parts loam, 2 parts compost and 1 part perlite for added moisture retention.
Sow one purple coneflower seed in each starter pot. Cover the seeds with a 1/4-inch-deep layer of soil. Firm the soil onto the seed to squeeze out any trapped air.
Place the starter pots on a 1-inch-deep tray to make handling or moving them easier. Position the tray near a large, unshaded window that receives at least eight hours of bright light each day.
Place a propagation mat under the tray to provide bottom-heat to the purple coneflower seeds. Set the propagation mat to between 70 and 75 F during the day. Turn off the propagation mat at night.
Pour 1/4 cup of water onto the soil in each starter pot. Water the purple coneflower seeds with 1/4 cup of water whenever the soil dries out in the top quarter-inch. Avoid making the soil in the starter pots too soggy.
Watch for germination in 10 to 20 days. Remove the propagation mat one week after the purple coneflower seeds have germinated.