Start at the bottom of the wall and work your way up. Take several pieces of tile and measure the distance between them to determine where a joint is, roughly 2 feet. Mark that measurement on the wall with the level for a horizontal guideline for smearing the thinset mortar.
Spread the thinset mortar onto the wall with the notched trowel. Use the notched side of the trowel and apply pressure to the trowel as you comb the thinset with the trowel held at a roughly 45-degree angle. Cover the area from multiple angles to ensure total coverage and then comb off any excess.
Install the bottom two rows across the entire length of your vertical installation area. Use tile spacers and wedges between the pieces to keep them roughly straight for the grout lines. Draw some vertical lines with the level to help guide your installation up the wall and another horizontal line at roughly 2 feet up, wherever the joint terminates. Follow this process up the wall until you are finished.