Clean the wall and the back of the veneer rocks with a mild cleanser. The adhesive works better when the surfaces are clean.
Prepare a batch of mortar that contains 2 parts washed sand to 1 part Portland cement. Stir the mortar for about five minutes until it has the consistency of mashed potatoes.
Apply water to the back of the first rock with a masonry brush to prevent the rock from drawing water out of the mortar as it cures. If the mortar dries too quickly, it can crack.
Cover the wall where the rock is being installed and the back of the rock with a 1/2-inch layer of mortar. Start at the bottom of the wall and work toward the ceiling.
Place the rock into the mortar on the wall, twisting it slightly as you install it.
Continue placing rocks until the wall is finished. Work left to right across the wall, moving up as you complete each row. Cut the rocks with a wet saw to fit around any electrical outlets or other obstructions.
Squeeze grout into the joints between the rocks with a grout bag. Run a joint tool over the grout to smooth the surface, and allow the grout to set for the time specified by the manufacturer.
Apply concrete sealer to the surface of the rocks to protect the finish from becoming damaged.